The Young Ones One Show: Spotify Brief

This campaign aims to launch Spotify Audiobooks by connecting it to what the app is best known for – music.

Our goal is to give avid music listeners credit for using the platform while encouraging them to become "Well-Listened" through Spotify Audiobooks.

Recognition: 2022 Young Ones Shortlist

Art Director: Tiffany Kung

Copywriter: Carolyn Casper

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Google/HMCT