There are countless wine bars in Boston. Jadu isn’t another one of them. They provide a place where people can feel magic — whether it’s in good company, chance connections, or moments that are just yours.

The first thing I notice in a restaurant is the menu. I wanted to create something that told the story of magic through the playfulness of Jadu’s brand, but sophistication you’d typically expect in a wine bar that sets Jadu apart from the rest of the noise.

Branding: Amanat Dugal
Illustrator: Anjali Chandrashekar
Menu design: Tiffany Kung