Allsup’s Convenience Stores

With the help of my team, I built Allsup’s Convenience Stores’ social media presence on Facebook, Instagram, and Twitter from the ground up in 2020. Using consumer insights and company history, I developed the tonality for each platform and strategized monthly content. I produced copywriting, art direction, and developed the social media ads. We quickly grew the fan following from zero to nearly 50,000 in just over one year with organic and paid advertising on Facebook.