Yesway Convenience Stores

When I started as Marketing Coordinator at Yesway in 2018, I immediately dove in and rebranded each social media page, as well as launched Yesway on Instagram. The problem was there was a lack of brand awareness and engagement on each social platform. I solved this by discontinuing promotional flyer posts, hired a freelance photographer based in the mid-west, Isaac Hackman, and changed the overall tonality. Using the insight of consumers wanting to feel connection with brands on social media, I developed an entirely new creative direction: a customer-centric lifestyle.

The result? We started getting more likes, more comments, and more shares. Our Facebook following grew from about 6,000 to over 30,000 in under three years.

Below you will find notable social media posts where I produced the art direction, copywriting, and some photography.